The Merchants of Cool

World famous pop group the Spice Girls zip around London in their luxurious double decker tour bus having various adventures and performing for their fans.

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

A porn-loving, Charles Manson-befriending, Mississippi Republican runs to become the next sheriff.

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Gary, a musician, is trapped in an unhappy relationship with his live-in lover, Dora. He becomes enthralled with a beautiful seductress who enters his dreams, and tries to control his dream-state so he can spend more and more time with her. When Gary sees his mystery woman's face on a bus billboard, he discovers she is real, and fate brings him an opportunity to meet her.

This film examines how media empires, led by Rupert Murdoch's Fox News, have been running a "race to the bottom" in television news, and provides an in-depth look at Fox News and the dangerous impact on society when a broad swath of media is controlled by one person. Media experts, including Jeff Cohen (FAIR) Bob McChesney (Free Press), Chellie Pingree (Common Cause), Jeff Chester (Center for Digital Democracy) and David Brock (Media Matters) provide context and guidance for the story of Fox News and its effect on society. This documentary also reveals the secrets of Former Fox news producers, reporters, bookers and writers who expose what it's like to work for Fox News. These former Fox employees talk about how they were forced to push a "right-wing" point of view or risk their jobs. Some have even chosen to remain anonymous in order to protect their current livelihoods. As one employee said "There's no sense of integrity as far as having a line that can't be crossed."

Josie, Melody and Val are three small-town girl musicians determined to take their rock band out of their garage and straight to the top, while remaining true to their look, style and sound. They get a record deal which brings fame and fortune but soon realize they are pawns of two people who want to control the youth of America. They must clear their names, even if it means losing fame and fortune.

Boogie Man is a comprehensive look at political strategist, racist, and former Republican National Convention Committee chairman, Lee Atwater, who reinvigorated the Republican Party’s Southern Strategy to increase political support among white voters in the South by appealing to racism against African Americans. He mentored Karl Rove and George W. Bush and played a key role in the elections of Reagan and George H.W. Bush.

Cultural theorist Stuart Hall offers an extended meditation on representation. Moving beyond the accuracy or inaccuracy of specific representations, Hall argues that the process of representation itself constitutes the very world it aims to represent, and explores how the shared language of a culture, its signs and images, provides a conceptual roadmap that gives meaning to the world rather than simply reflecting it. Hall's concern throughout is the centrality of culture to the shaping of our collective perceptions, and how the dynamics of media representation reproduce forms of symbolic power.

From 1957 —the year in which the Soviets put the Sputnik 1 satellite into orbit— to 1969 —when American astronaut Neil Armstrong walked on the surface of the moon—, the beginnings of the space conquest were depicted in popular culture: cinema, television, comics and literature of the time contain numerous references to an imagined future.