Advertising at the Edge of the Apocalypse

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

The painful personal stories of five Palestinian kids, ages 7-17, open a window into the world of Palestinian minors under Israeli occupation - trapped within the violence, humiliation, and daily confrontations with soldiers and settlers - while remaining children in every way. Each child finds his or her own way to cope and to construct emotional and political worlds in an impossible situation.

The film shows one day from waking up in the morning all the way to waking up again the next morning. The everyday situations that many commercials are made of, the little dramas that they create and solve through the product or service they sell, are stitched together into one day. This is a film about the everyday in (German, or Western-European) society because the commercials are part of the everyday of most people (everyone who watches television) and they depict an ideal image of society. The film abundantly uses repetition as an editing technique, in visual ways as described above, but also because commercials can be read in different ways. For instance, Brat baking foil shows up at the evening dinner sequence, when an ovendish is put on the table, and again later on in the sequence about going out to a classic concert, because the clip has classic music.

Primary is a documentary film about the primary elections between John F. Kennedy and Hubert Humphrey in 1960. Primary is the first documentary to use light equipment in order to follow their subjects in a more intimate filmmaking style. This unconventional way of filming created a new look for documentary films where the camera’s lens was right in the middle of what ever drama was occurring. Preserved by the Academy Film Archive in partnership with The Film Foundation in 1998.

For consumers, bananas are a delicious and nutritious start to the day, a healthy snack and a fixture in our fruit bowls. For millions of residents in the banana lands, the production of bananas means social upheaval, violence and pesticide poisoning. Banana Land explores the origins of these disparate realities, and opens the conversation on how workers, producers and consumers can address this disconnect.

This documentary examines the media's coverage of the Canadian federal election of May 1979. Filmed over a 3-week period, it takes a fascinating look at journalists in action and the politicians who attempt to manipulate the media.

The film deals with the process of globalization based on the thought of geographer Milton Santos, who through his ideas and practices, inspires the debate about Brazilian society and the construction of a new world. Santos discusses his views on the importance of respecting difference and his belief that an alternative globalisation model could wholly enfranchise all citizens of the world. An illustrious presence in 20th century social sciences, the man dubbed as ‘geography’s philosopher’ eloquently elucidates a developing world perspective on the global age.

With a sense of humour, this documentary questions the condition of women from the angle of the image and perception of their body, and covers the new taboos and aesthetic diktats concerning their genitals in the era of the sexual revolution and contemporary feminism.

The surprising and entertaining life of renowned film critic and social commentator Roger Ebert (1942-2013): his early days as a freewheeling bachelor and Pulitzer Prize winner, his famously contentious partnership with Gene Siskel, his life-altering marriage, and his brave and transcendent battle with cancer.

Concerning Violence is based on newly discovered, powerful archival material documenting the most daring moments in the struggle for liberation in the Third World, accompanied by classic text from The Wretched of the Earth by Frantz Fanon.

Documentary about the Emmanuelle movies, looking at their making as well as their social and cultural impact.