Secrets of the Supermarket Own-Brands

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?

Does the supermarket offer the cheapest Christmas cheer? The Wynne family put the store through its paces, to find out whether it offers the cheapest turkey and trimmings.

A short film of the first weeks of strict national lockdown, filmed in Barcelona on a classic home video camera Hi8. Narrates the story of three women who share a flat and who create a microworld not only to survive the global pandemic but also to survive themselves.

A tomato is planted, harvested and sold at a supermarket, but it rots and ends up in the trash. But it doesn’t end there: Isle of Flowers follows it up until its real end, among animals, trash, women and children. And then the difference between tomatoes, pigs and human beings becomes clear.

The American woman is the best dressed woman in the world. This is due to Yankee ingeniuty, which makes a fashionable, well-made dress to sell for twenty dollars or less.

This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.

This film tells the story of the economic war between the four main companies of the large retailers. This war symbolizes the transformation of the economy of the consumption over the last 50 years. It also questions the present and future stakes: how to imagine the 21th century's consumption style.

Sales of organic products have increased tenfold in 20 years. In 2020, the market will have exceeded 13 billion euros in sales. The heavyweights of the food industry are surfing on this consumer craze for healthy food by offering more and more "green" products. But organic does not necessarily mean nutritionally balanced.

The supermarket chains used to seem unbeatable, capturing the lion’s share of the grocery market. But for some years now they have been in crisis. In the wake of a fierce price war, retailers are resorting to increasingly aggressive commercial negotiation methods at the expense of suppliers, farmers and producers. Further competition is coming from the tech giants as Amazon and Alibaba invest in the food industry. What are the implications of all these changes on working conditions, the quality of our food and the future of our planet?

St James's in London is renowned for being Britain's poshest high street. We meet the characters who run the stores, and the customers who buy their premium products.